Alands Accountants
Brand Refresh

A contemporary and sophisticated new visual identity was developed for Alands Accountants, carefully retaining the heritage of their existing logo while modernising the overall brand.

The project included a comprehensive set of brand guidelines covering:

• Primary and secondary logo variations

• Brand colour palette

• Logo typefaces and font selections for web, internal and marketing use

• Clear examples of how to apply the logo, typography, colours, and imagery across different touchpoints

Concept Development / Design Development / Typographic Development